The name of the event remains the Dragon Festival, as the dragon is connected to the cultural and historical tradition of the city of Ljubljana and the Ljubljana Castle. The festival introduces the spirit of the dragon in a way that appeals to different audiences (even the adults who visit evening events) and promises a unique experience at the Ljubljana Castle.
Before and after the festival, the dragon's spirit infuses the spirit of the city of Ljubljana through its inhabitants. We use communication to introduce the faces of people, who found within themselves the fiery spirit of the Ljubljana dragon. Attractive visuals of dragon eyes and transformations attract the attention of the locals and invite them to spend their weekend in the fiery celebration at the Dragon Festival.