Days of Slovenian Tourism is the central professional event in the tourism industry, organized annually by the Slovenian tourism organization (STO), in collaboration with large institutional partners from the field of tourism in Slovenia.
As part of the national event, STO was planning to introduce the new "I feel Slovenia. My way." communication platform to the professional public. We supported this by devising and designing the new communication platform launch, which took place at the Days of Slovenian Tourism 2018, which took place between October 8th and 10th in Hotels Bernardin, in Portorož.
The refreshed story and communication platform of Slovenian tourism was presented to the visitors of the Days of Slovenian Tourism, and they not only got to see it, but even experienced it with a special personal 5-star experience! We conceived a unique and customized culinary experience for the visitors, »MY WAY OF CULINARY EXPERIMENT«.
Instead of the traditional menu, the serving staff handed out a special personality test to the visitors, which sought to identify the favorite experiences of every individual visitor in Slovenia. The culinary masters of Gostinstvo Jezeršek used these individual test answers to prepare a personalized 5-course menu for each visitor, which directly corresponded to their personal desires and their favorite experiences in Slovenia.
As part of the Days of Slovenian Tourism 2018 project, we also prepared the idea and design concept for the furnishing of the spaces in which the event took place and the communication to present the new communication platform on the various communication points of the event.
When presenting the new communication platform My way, we gifted the news conference visitors with a friendly gesture, which represented the values of Slovenia. The Copa Copa slippers of the internationally renowned company Kaaita, hand made in Slovenia from recycled materials, are gentle on your feet and gentle on the environment. We used this original gift and packaging to conjure a feeling of domestic comfort and remind them, that every one of us can have his own impression and experience of Slovenia.