The company Medis asked us to conceive an international communication platform and a long-term creative strategy for the launch and positioning of the new pain relief cream Rosacta, which soothes pains with the power of nature.
People with muscle and joint pain are highly aware of the value of health and free time. They enjoy the gifts and beauties of nature, and they trust natural products. When pain comes calling, they want it to end as soon and as possible, and they prefer to cure it permanently with natural remedies. This allows them to focus on the things in life that make them happy: hobbies, their families, and spending more time in nature.
First-person slogans showcase the stories of people with muscle and joint pains, which end surprisingly quickly and easily. Stories of painful beginnings and positive endings are formed as contemporary 3D typographies, representing the happy endings of painful stories.
To launch a new product in a number of international markets, we conceived, designed, and produced an integrated communication campaign, which included TV ads, a series of print ads, large format ads, city lights, ambient media, promotional billboards, radio ads, a website, and digital communication tools.
The product was launched with an international campaign, which included 42, 25, 17, and12-second TV ads for the Croatian, Slovenian, and Austrian markets.
We conceived and designed a series of posters, city lights, and billboards for ambiental advertising.
The attention of the public in print media was attracted with a series of whole-page ads and ad banners, which specifically explained the natural ingredients, benefits, and effect of the Rosacta cream.
To promote the product in the digital space, we conceived and designed a website, social media content, landing pages, advanced web banners, and mobile formats.
We conceived and designed the web and mobile digital format Facebook Canvas, intended to offer a multimedia introduction of the benefits, ingredients, and properties of the Rosacta healing cream.