The heat pump distributed Airabela contacted us and asked us to devise a sales campaign for the upcoming heat pump sales season. The goal of the campaign was to reach out to everyone who lives in a cold home and wishes for higher temperatures.
We prepared a unified communication platform for the integrated marketing communication of products from the Airabela offering, as well as heat pipe installation services. The communication platform used a sweepstakes campaign to attract people who live in cold homes and do not own a heat pump heating system.
The campaign was underpinned by sweepstakes, which used the 24ur.com web portal to invite people to take part in a drawing and hope to win a holiday trip to Jamaica. Anyone taking part had to submit their personal information and use a specialized app to report the average temperature of their home during the winter.
In a series of emails, we invited every attendee to take part in the draw, and to anyone who was a good fit for a heat pump offering, we sent discount coupons for EUR 1000 off the cost of a top tier heat pump purchase. The application and the series of emails allowed us to generate 231 leads who were submitting qualified inquiries for a heat pump purchase.
We used mass communication media to inform the public that you don't need to leave your home for a warm retreat. You can experience the summer months by installing a heat pump.