Communication strategy

The communication strategy is based on simple, understandable, and personable banking with innovative and modern services, which simplify people's lives and their banking activities. The various benefits of banking services were presented in a series of creative solutions for product segments, and the core of the refreshed brand was consolidated in the new brand positioning slogan: "LON. You can."

Launch of
new brand image

To support the launch of the new brand image of LON Bank and to commemorate its anniversary, we conceived and organized a social event, designed the point of sale communication and the website, as well as the communication campaign of outdoor advertising.

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