Restaurant looking for a Boss is a popular reality show produced by Pro Plus, in which contestants use all their cooking skills to fight for the title of a boss at the dedicated restaurant in Ljubljana. Renowned chef Bine Volčič shares his expertise and challenges the contestants every season, and the show has become one of the most popular TV shows in Slovenia.
The company Pro Plus invited us to join the project of marketing of this reality show. Our task, in collaboration with Chef Bine, was to develop a special cookbook, which will help the culinary masterpieces from the TV show find their way into the kitchens of the viewers. The cookbook would have to help the public prepare these dishes easily. The popularity of the show meant that over the 4 seasons of its run, we prepared a collection of cookbooks and a range of retail merchandise.
We invited Miha Bratina, a well known gourmet photographer, to collaborate on the book. While chef Bine was preparing the popular dishes included in the book, we worked with Miha to create the photographs, handle art direction, and professional dish styling.
The success of the first book Restaurant's looking for a Boss 1 led to the client entrusting us with the production of two additional books for the coming seasons of the show. The series of books Restaurant's looking for a Boss 1, 2, and 3 was tied into a collection, and the covers, section pages, and photography allowed us to present the culinary particularities of individual seasons of the show and the innovative recipes of the most popular restaurant in Slovenia.
Books are designed as kitchen cutting boards, on which the ingredients of a dish are served. We designed the books to ensure that the dishes and ingredients are as attractive as possible, and appeal to the reader, who hopes to use the book in their own kitchen.