We organized a workshop Brand management in tourism for service providers across the Koroška region and identified an interesting issue. The awareness of tourist offerings of Koroška in Slovenia and abroad is so low, that most tourists depart Koroška full of pleasant surprises.
We used market positioning, a cover slogan in Slovene and English, a complete visual identity, and a brand book to create a unified story and appearance, which is based on the surprising experiences of tourists, the connection of the 2 valleys, heritage and tradition, as well as integral tourism products. With the help of a broad team of experts and tourism service providers from all valleys of Koroška and fields of tourism, we created a story that took over the communication direction of the modern brand of the Koroška region.
To promote the natural, cultural, winter, and culinary experiences of Koroška, we also collaborated in the production of a series of video clips for the web, TV, and presentation at domestic and international trade shows.
As part of the project, we also prepared conceptual, design recommendations and experience examples for the Koroška brand online, at exhibitions, in catalogues and other promotional publications, and in the environment.
