Brand development

We invited the popular rapper Zlatan Čordić – Zlatko to join us and together, we called on the youth in high schools, on the website, via email, Facebook, Instagram, Google Adwords, and other web advertisements to tell us why they deserve an awesome experience and reward: to become Zlatko's photographer and win the new iPhone 7.

The challenge

In 3 months, the contest and challenge attracted over 500 students, and shared their reasons why they deserve the awesome photo experience with Zlatko. Among the applicants, e-Študentski Servis drew 3 lucky contestants, who won the opportunity to meet the rapper personally and become his professional photographer for a day.

Awesome photo experience and photo concept

We partnered with thephotographer Aljoša Rebolj and helped the winners to create professional photographs for the upcoming Zlatko's biography. The chosen conceptual pillar of the photo series was Zlatko's strongest weapon, his verses and the words from his songs, and we used light painting, projection painting, and body painting techniques to apply them to his body.

The launch of the campaign #ihaveexperience

In addition to the digital side of the project, we conceived and produced 6 video stories, which showcased the various experience of the youth across Slovenia.

Content marketing

The project began as an idea about the youth gaining experience and continued with sweepstakes mechanics. We created a contest and received the applications of the youth, which helped us build up a significant database of contacts. We drew three winners and contacted them about their award.

The promotional materials which were created as part of the project include web video, photo material for Facebook and Instagram, and they will be used on the e-Študentski servis website.

Are you faced with an interesting challenge?

Send us a message or invite us to a meeting.