The metal sculptures of Forma Viva are a cultural landmark of the city Ravne na Koroškem. They were created at 8 international symposiums between 1964 and 2014. Globally renowned sculptors from 15 countries, in collaboration with steelworking master craftsmen from the Ravne steelworks created, over a period of 50 years, over 30 awe-inspiring metal and steel artworks, which enrich the architectural appearance of the city and surrounding areas.
Although the steel masterpieces are a major tourist attraction in the city, the stories about their creation and their authors among the local populace have gotten lost over time. Only rare individuals still know the backgrounds, stories, and locations of all 33 sculptures of this unique exhibition.
In addition to the strategy, we developed the Forma Viva Ravne brand, and designed its brand image, identity and monography. In the development of these materials, we collaborated with the Architectural bureau Jure Kotnik.
We developed a unified system of information billboards for the 33 sculptures, which allowed the visitors to access the digital FVR app with a virtual guide and multimedia content, which introduced the sculptures and their authors.
Unforgettable experiences and memories from trips and holidays are best when shared with other people. That's why we developed retail products and souvenirs for the Forma Viva Ravne brand, which lets visitors take a small piece of the Forma Viva Ravne story home and share them with their friends and families.
To activate and include the local community, we devised the Find the Forma Viva in photo albums contest. The long-term contest intends to collect valuable information, archive imagery and video of sculptures and their authors, which people have kept over generations. The collection of archive content and its digitization will ensure that the cultural heritage of Forma Viva Ravne remains accessible to future generations.