Academia is the first professional school in Slovenia, which offers students combined study programs of a Double Degree, which effectively is a combined Slovenian and UK degree. The public needed to be informed that they didn't need to go further than Maribor to attain a UK higher education diploma.
With double diplomas, students can increase their employability potential not only in Slovenia and England, but in many other countries in the world, where a UK diploma is highly valued.
We used a creative platform to educate future students that "regular" diplomas are valued mostly by their parents, and double diplomas are held in high regard in the UK, Canada, New Zealand, and other countries. We combined the imagery with celebrities, connected with the countries where these diplomas are accredited.
We devised, designed, and produced a series of outdoor advertising posters, web video, printed ads, radio ads, website materials, and career tradeshow stands.