Since the birth of Cockta, five legendary decades changed the world profoundly, over and over. In this very changing world Cockta remains unique - authentic and true to itself, as it not only follows the changes but helps bring them about. The new generation of Cockta lovers is exactly what Cockta always was: authentic, bold, confident, and daring.
In the age of fake news and fake people, we value anything genuine. Even when choosing our favorite drink. The new Cockta communication platform was underpinned by the authenticity that the brand recognizes as the key value of modern society.
The communication idea of the new brand image is based on the playful collage of Cockta's
NEW LOOK, LEGENDARY TASTE.
The redesigned www.cockta.eu website helps visitors find out about the legend of Cockta and its most legendary moments since 1953 across the 5 decades it helped create. They can discover some secrets of its unique taste and the secret recipe, as well as follow the births of new young legends, which, just like Cockta, live for their own thing.