With appropriate mentorship programs, people with autism can educate themselves in several professional fields, especially in the arts. In countries that educate people with autism with individually adapted study programs, we can find a long list of brilliant people with autism, while Slovenia lags significantly. How can we prove to the public in only 3 months that appropriate education can help people in Slovenia with autism achieve great successes?
We worked with our customer, Center Društvo za avtizem and searched the community of people with autism in Slovenia to find a talented 16-year old boy who had a strong love of photography. We partnered with the renowned photographer Borut Peterlin as a mentor, and he prepared an individual study program for the boy. In a few months of photo challenges, with plenty of engagement and teaching, the talented Tomaž Planinšek was prepared for the greatest challenge of his life.
We also invited the star of the documentary series SUPERHUMANS by Discovery Channel, whose extraordinary musical talents have led to the media nicknaming him the »Human iPod«.
We spoke with Derek's mentor and arranged a 1-day professional photoshoot in London for the communication platform Autism has two faces, which intends to show the two faces of Derek Paravicini, and make the argument that with the right education, people with autism can achieve incredible successes. Even the young photographer with autism from Slovenia.
The campaign creatively used media to invite people to the benefit concert of Derek Paravicini in Ljubljana, as seen on jumbo billboards, city lights, printed ads, and digital media.