The context

The programs of Academia higher education colleges, unlike other higher education institutions, are composed of as much as 60% practical work and 40% theoretical lectures, which means that students can gather many of the hands-on skills that they'll need to apply in their careers, while still at school.

Communication platform:
theory vs practice

The creative platform stresses the fact that in order to get useful skills in life, the learned theory must be put through its paces in practice. All advertising multimedia campaigns were therefore furnished with the pop culture theories, which aren't true in practice.

We devised, designed, and produced a series of outdoor posters, print ads, career tradeshow booth panels, radio ads, and digital materials.

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